They are calling him the
million dollar man. Jason Calacanis recently revealed in his blog that
he is on track to earn a million dollars from AdSense over the year
ahead.
And if that number doesn’t wake you up and have you sitting on the edge
of your seat, consider for a moment that he reached this level in less
than a year. His company only started using AdSense in September 2004.
Calacanis runs Weblogs Inc., a network dedicated to creating trade
weblogs across niche industries. And he’s quickly proven that AdSense is
a credible advertising partner.
As their network has grown, so has their AdSense revenue. In January
2005 they earned an average of $580 per day. In March it was $737. In
May it was $1,585. One day in July, just before he made the blog entry
referred to above, they earned $2,335. Remember that is just for one
day. If they can take that daily average to $2,740 they’ll be earning a
rate of $1 million for a year. And Calacanis predicts that reaching
daily earnings of $3,000 or even $5,000 is quite achievable.
That’s quite an achievement. Keep in mind that Calacanis has 103
bloggers on the payroll and nine staffers. Even so, many webmasters
would give an arm or a leg to have even a third of that.
Google’s AdSense has been revolutionary. It has become firmly
established as the darling of the online advertising industry. Although
rumors are heard of major competitors launching a similar service,
AdSense’s premier position seems secure for now.
In essence, AdSense has made it possible for almost anyone with a web
site or blog to earn some revenue from advertising, without having to
employ sales people or spend precious time searching for advertisers.
AdSense works like this. Webmasters sign up for an account in just a few
minutes. They receive a small snippet of code to include on their web
pages. Google will then automatically serve advertisements that are
relevant to the content on the webmaster's pages. When someone visits
the webmaster's site and clicks on one of Google's AdSense
advertisements, the webmaster earns a fee. Advertisers can pay anywhere
from five cents to a hundred dollars per click, and the webmaster
receives a percentage of that fee.
Many webmasters are content with earning five to ten dollars from
AdSense to cover the cost of web hosting. But many, unsurprising, have
higher ambitions. At a popular WebmasterWorld forum, participants share
tips and encouragement on reaching a goal of $300 per day from AdSense.
So it is no wonder that Calacanis created quite a buzz when he made his
million dollar blog entry.
Google have proven once again that they excel at designing innovative
Internet services. If you are in the web industry and have not yet used
AdSense, then perhaps you should try it out. Or if you are already using
it, perhaps Calacanis’ impressive results will encourage you to track
the performance of your AdSense units more closely, fine tune their
positions and formats, and take your earnings to a new level.
Do
you want to make more
money AND live the life
you dream about?
Over the past
two years
I
have made a small fortune with Affiliate Programs. By marketing affiliate
products through Pay-Per-Click search engines. And you can read all
about it in my book
Affiliate Adventure.
